Corporate Culture

Vision

With customer demand as the purpose, to create a global modern AWP/MEWP equipment solutions provider.

Mission

To provide intelligent, efficient  safe aerial work solutions

Values

Satisfy customers  make employees happy  

Corporate Philosophy 

Human 

Take employees' happiness as our responsibility

Product

Survival depends on  the quality of products

Company

Innovation, Unity, Respect, Integrity, Inclusive  Grateful 

Corporate Spirit

Grand in Sound, Sharp in Heart  Virtue in Action

Grand in Sound

HERED's goal of brand pursuit：to enter the first echelon of the industry  become a well-known AWP/MEWP manufacturing enterprise.

Sharp in Heart

HERED people will maintain the spirit of enterprising  hard-working, unyielding determination  perseverance.

Virtue in Action

HERED will actively practice, with practical actions to ensure the pursuit of high quality products, 

down-to-earth to provide customers with satisfactory service  grow together with customers.